WHERE IT ALL STARTED
Sun World’s global licensing activities started in the mid-1990s when Sun World’s first green seedless variety known as Sugraone, marketed under the SUPERIOR SEEDLESS® brand, was planted in various countries without lawful rights. The licensing business was established to assist with enforcement and to responsibly share our varieties with others.
We partner with the finest growers and marketers throughout the world: as a result, today Sun World fruit varieties are grown on over 42,000 acres (more than 17,000 hectares) on six continents, ensuring a year-round supply of some of the best grapes, plums, peaches, nectarines, and apricots available.
To manage such a large network, we’ve established licensing offices in North America, Australia, South America, Europe, Israel, and South Africa.
Licensees become a part of the Sun World family. We care about the success of our licensees and therefore we are dedicated to creating a better future through superior genetics, technology and a passion for innovation.
We carefully develop and commercialize our new varieties to ensure that they will be appreciated by growers, marketers, customers, and consumers. Our professional team of breeders, agronomists, marketers, licensing and IP managers, are dedicated to supporting our partners. Providing them with IP and marketing support and extensive on-site technical support, helping them grow and market our varieties successfully.
SUN WORLD LICENSED MARKETERS