Sun World was a pioneer in variety development and through our steady introduction of clearly superior branded fruit, the Company popularized the very concept of produce that the consumer asks for by name.
A logical offshoot of breeding better fruit is the ability to share that product with a global audience. Sun World began its international licensing program 20 years ago and today is one of the foremost fruit licensors in the world.
At the outset of a new licensing relationship, Sun World works closely with each grower and marketer to determine the specific varieties that will be optimal in their geography. Licensed nurseries propagate and distribute vines to authorized growers, and licensed marketers distribute the end product to leading retailers and into the hands of the consumer. The Sun World team provides ongoing technical and marketing support, literally in the field, to ensure each grower, nursery and marketer’s success.
Our growers and marketers can realize a meaningful premium with Sun World varieties and we vigorously enforce IP rights to safeguard their investment. Additionally, the Company actively manages global plantings using supply and demand analysis to maximize licensee returns.
If you’re interested in learning more about Sun World’s licensing program click here