Sun World Brings New Online Experience to PMA
Bakersfield, Calif. – Sun World knows that today, everyone from customers and consumers, employees and job-seekers are looking to connect online and in real time. That’s why the longstanding produce innovator, is bringing innovation to the worldwide web with the launch of the new Sun World website. A sneak peek of the site can be seen by visiting www.Sun-World.com, and the company will officially launch the site with an interactive experience at this year’s PMA Fresh Summit Booth No. 2635
“We are bringing a full sensory experience to this year’s PMA,” Senior Vice President of Sales & Marketing Gordon Robertson said. “Our booth will be an interactive innovation station where attendees can visually experience Sun World online via touch screens, taste the latest in our variety development innovations and hear more about what’s coming from Sun World in 2012.”
The sites interactive features include a product recipe finder, searchable brand library where high resolution photos and Point-Of-Sale materials can be requested, and links to leave feedback and interact with the company on Facebook and Twitter. The company is also investing in connecting with its employees and licensees through all new, password-protected intranets.
“Our site and social media tools are designed so our key stakeholders can get timely information, give us feedback and learn more about our products and company initiatives, all in an incredibly aesthetic environment,” Robertson said. "They’re not just seeing Sun World or our products online, it’s an experience.”
To experience Sun World online, go to www.Sun-World.com and be sure to visit the company at PMA Fresh Summit Booth No. 2635.
Sun World International, LLC.
Sun World first sunk its roots into the fresh fruit and vegetable industry in 1976. The Company began as a packer and marketer of fresh produce, and today, breeds, grows and markets its signature proprietary varieties and brands such as SUPERIOR SEEDLESS®, SCARLOTTA SEEDLESS® and MIDNIGHT BEAUTY® (grapes), BLACK DIAMOND® (plums), HONEYCOT® (apricots) and LE ROUGE ROYALE® (sweet peppers).
Sun World is proud to offer a full line of proprietary and public seedless grapes, sweet peppers, stonefruits and other distinctive fruits and vegetables. The company harvests over 10,000 acres of farming land, maintains a network of 950 domestic and international partner growers, and markets over 11.5 million cartons of fresh fruit worldwide