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Sun World in the News  (Archive)

Press Releases

Sun World develops, grows and markets an extensive collection of special fruits and vegetables. Find out what people are saying about us:

Sun World Names Three New Stonefruit Marketer-Licensees;

Capespan, Green Marketing and Gesex Join Five Other Distributors Worldwide

European Community Grants Sun World

SUPERIOR SEEDLESS® Trademark Registration

Sun World Appoints Unifrutti as Grape Marketer-Licensee;

Chilean Fruit Giant Joins Seven Other Distributors Worldwide

Sun World Releases Two New Proprietary Apricot Varieties; Expands Branded HONEYCOT® Line to Six Weeks

First South African-Grown MIDNIGHT BEAUTY® Grapes

Expected to Arrive Early Next Month in Europe, U.K.

Saudi Arabian Grape Growers Reach Agreement with Sun World

Sun World Names Southern Hemisphere Grape Marketer-Licensees:

Capespan, Dole and The Grape Company To Distribute South African Fruit

Sun World Introduces New Black Seedless Grape; SABLE SEEDLESS brand fruit available in August 2003

Sun World Licenses Leading Australian Stonefruit Marketers
Sun World Names Sierra Gold Its U.S. Nursery Licensee

Sun World Releases Five New Proprietary Plum Varieties;  Launches New Expanded BLACK DIAMOND® Line

Sun World Introduces New Early Ripening Peaches;  "AMBER CREST®" Joins Family of Fruit Brands

Australian Grape Growers Reach Agreement with Sun World

Sun World Names Vitroplant Authorized Nursery
Sun World Expands New Variety Licensing Effort;  Bob Wickson to Manage New Australia Office

Sun World International, LLC., Agricola Brown and CV Chile Announce Nursery Agreement for Proprietary Fruit Varieties

Sun World Appoints ANFIC Nursery Group as Australian Representative

Sun World Announces New Office in South Africa

University of Stellenbosch Announces Creation of ‘Sun World Chair of Table Grape Viticulture’

PRECEDENT-SETTING LICENSING ALLIANCES TAKE ON INTERNATIONAL FLAVOR

Sun World International, LLC. At Forefront Of Rapidly Changing Agriculture Industry

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FOR IMMEDIATE RELEASE: 

February 7, 2005

European Community Grants Sun World

SUPERIOR SEEDLESS® Trademark Registration

 

Bakersfield, CALIF. – The European Community has granted Sun World International, LLC. a trademark registration for its SUPERIOR SEEDLESS® brand name, according to Sun World Senior Vice President David Marguleas.

The SUPERIOR SEEDLESS trademark was registered on December 6, 2004 and gives Sun World and its licensees the exclusive right to use the trademark on fruit marketed in and to all European Community countries. The Sugraone variety and SUPERIOR SEEDLESS brand holds particular value in the important seedless grape consuming markets of the United Kingdom, Germany and Scandinavia, where fruit is sold year-round from within and outside of Europe, Marguleas said.

Sun World owns SUPERIOR SEEDLESS trademark registrations in the United States and 24 other countries.

Sun World uses the SUPERIOR SEEDLESS brand to promote the Sugraone grape, an early-ripening white seedless variety. It also licenses producers and marketers to use the trademark on fruit produced in Spain, Italy, Israel, Saudi Arabia, Egypt, South Africa, Namibia, Australia, Senegal and the United States.

In addition to the Sugraone grape and SUPERIOR SEEDLESS trademark, Sun World owns more than 600 U.S. and international trademarks and patents.

Sun World, a longstanding U.S.-based producer and marketer of fresh fruit, operates one of the world’s largest table grape and stonefruit breeding programs. Since its inception in the mid-1970s, the Company’s Research & Development Center has released more than 60 new varieties with improved flavor, size, color, shelf-life and extended seasonality. In addition to production on its own California properties, Sun World and/or its licensees grow these proprietary varieties in Australia, New Zealand, North America, Europe, South America, the Middle East and South Africa.

Sun World is a leading innovator in the research, production, distribution and promotion of fresh produce. The Company maintains integrated agricultural operations throughout central and southeastern California.

 

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FOR IMMEDIATE RELEASE: 

February 3, 2005

Sun World Appoints Unifrutti as Grape Marketer-Licensee;

Chilean Fruit Giant Joins Seven Other Distributors Worldwide

Bakersfield, CALIFORNIA USA – Unifrutti S.A. of Santiago, Chile has been appointed a licensed marketer of new seedless grapes developed by Sun World International, Inc. The Chilean firm’s nomination enables it to export fruit from the new varieties produced by licensed Sun World producers throughout Chile, Sun World Senior Vice President David Marguleas announced here recently.

"We’re pleased to welcome Unifrutti, one of Chile’s top quality fruit producers and exporters, as a licensed marketer of our new grape varieties," Marguleas said. "Their strength and recognized expertise as a diversified Chilean exporter will benefit our producer licensees and complement well the fine work being done by our other licensees around the world," he added.

In addition to Unifrutti, Chilean exporters Dole Chile S.A. and Frutera Santa Maria S.A., Australian marketers Perfection Fresh Australia (Pty) Ltd. and Vine Fresh (Pty) Ltd, as well as South Africa’s Capespan (Pty) Ltd., The Grape Co. (Pty) Ltd and Dole South Africa (Pty) Ltd., will market grapes grown by Sun World producers under a managed planting system in each of the three southern hemisphere countries. Unifrutti’s appointment rounds out Sun World’s southern hemisphere grape marketer appointments, all of which are integral to Sun World’s long-term business development objectives, Marguleas said. Additional marketer appointments are pending elsewhere.

The grapes to be marketed include a wide range of white, red and black seedless varieties developed at Sun World’s California-based Research & Development Center. The fruit is sold under private trademarks and brands such as MIDNIGHT BEAUTY®, COACHELLA SEEDLESS®, SABLE SEEDLESS® and SOPHIA SEEDLESS®. These products join Sun World’s flagship Sugraone variety grape that is marketed by Sun World and its licensees under the SUPERIOR SEEDLESS® trademark.

Sun World has established a fruit licensing program that involves more than 1,000 producers and leading marketing companies in most of the world’s major fruit-growing regions.

The California company’s new variety development work focuses on a full range of fresh grapes with extraordinary characteristics such as enhanced flavor, distinctive taste, larger berries and clusters, earlier and later ripening times and availability, and increased productivity. The Company also develops new plums, peaches, apricots and nectarines for its own production and for other growers to produce under license. Similar stonefruit marketer appointments have been and will continue to be made in Chile, Australia and South Africa. The Company also plans to license key grape and stonefruit marketers for each of the northern hemisphere’s major fruit regions.

Sun World, a longstanding U.S.-based producer and marketer of fresh fruit, operates one of the world’s largest table grape and stonefruit breeding programs. Since its inception in the mid-1970s, the Company’s Research & Development Center has released more than 60 new varieties with improved flavor, size, color, shelf-life and extended seasonality. In addition to production on its own California properties, Sun World and/or its licensees grow these proprietary varieties in Australia, New Zealand, North America, Europe, South America, the Middle East and South Africa.

Sun World is a leading innovator in the research, production, distribution and promotion of fresh produce. The Company maintains integrated agricultural operations throughout central and southeastern California. More information about Sun World is available at www.sun-world.com and www.sunworldfruit.com.

 

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FOR IMMEDIATE RELEASE:

April 16, 2004

Sun World Releases Two New Proprietary Apricot Varieties; 

Expands Branded HONEYCOT® Line to Six Weeks

BAKERSFIELD, Calif. – Sun World International, LLC. next month will launch an expanded line of apricots be marketed under its flagship HONEYCOT® brand.

During the first week of May and continuing through the month, Sun World introduces two new early-ripening fresh market apricots. The new varieties, Suaprinine and Suapriten, will bear the HONEYCOT® brand and stretch the availability of the Company’s proprietary apricots to six consecutive weeks.

Commercial fruit production of the new apricots is expected in early May from Sun World orchards in the southern San Joaquin Valley of California. Licensed producers are trialling the new varieties in Europe, Australia, New Zealand, South Africa and South America where commercial production is expected within the coming few years.

Sun World fruit researchers over the past decade have produced an array of fresh apricots with unmatched size and flavor. All four varieties -- Suapriseven, Suaprieight, Suaprinine and Suapriten -- were developed in California’s early-ripening southern San Joaquin Valley region where they are harvested from early May through mid-June.

"These superb new apricots offer supermarkets and consumers a consistent line of flavorful and promotable branded fruit over an extended period," Senior Vice President of Licensing & Corporate Development David Marguleas said.

All four Sun World apricots feature smooth orange skin with a striking red blush and deep orange, juicy flesh. They bear fruit with similar characteristics, each of which will benefit from the brand’s broad exposure in key U.S., European and Asian markets as well as the popularity of the Suaprieight variety. It will also give the consumer an interrupted supply of quality branded apricots.

Since its inception more than 25 years ago, Sun World has introduced consumers to dozens of new produce items including Red Flame Seedless grapes, seedless watermelon and sweet colored peppers, as well as more flavorful grapes, plums, apricots, peaches and nectarines.

The new line of apricots