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FOR
IMMEDIATE
RELEASE:
February
7,
2005
European
Community
Grants
Sun
World
SUPERIOR
SEEDLESS®
Trademark
Registration
Bakersfield,
CALIF.
–
The
European
Community
has
granted
Sun
World
International,
LLC. a
trademark
registration
for
its
SUPERIOR
SEEDLESS®
brand
name,
according
to Sun
World
Senior
Vice
President
David
Marguleas.
The
SUPERIOR
SEEDLESS
trademark
was
registered
on
December
6,
2004
and
gives
Sun
World
and
its
licensees
the
exclusive
right
to use
the
trademark
on
fruit
marketed
in and
to all
European
Community
countries.
The
Sugraone
variety
and
SUPERIOR
SEEDLESS
brand
holds
particular
value
in the
important
seedless
grape
consuming
markets
of the
United
Kingdom,
Germany
and
Scandinavia,
where
fruit
is
sold
year-round
from
within
and
outside
of
Europe,
Marguleas
said.
Sun
World
owns
SUPERIOR
SEEDLESS
trademark
registrations
in the
United
States
and 24
other
countries.
Sun
World
uses
the
SUPERIOR
SEEDLESS
brand
to
promote
the
Sugraone
grape,
an
early-ripening
white
seedless
variety.
It
also
licenses
producers
and
marketers
to use
the
trademark
on
fruit
produced
in
Spain,
Italy,
Israel,
Saudi
Arabia,
Egypt,
South
Africa,
Namibia,
Australia,
Senegal
and
the
United
States.
In
addition
to the
Sugraone
grape
and
SUPERIOR
SEEDLESS
trademark,
Sun
World
owns
more
than
600
U.S.
and
international
trademarks
and
patents.
Sun
World,
a
longstanding
U.S.-based
producer
and
marketer
of
fresh
fruit,
operates
one of
the
world’s
largest
table
grape
and
stonefruit
breeding
programs.
Since
its
inception
in the
mid-1970s,
the
Company’s
Research
&
Development
Center
has
released
more
than
60 new
varieties
with
improved
flavor,
size,
color,
shelf-life
and
extended
seasonality.
In
addition
to
production
on its
own
California
properties,
Sun
World
and/or
its
licensees
grow
these
proprietary
varieties
in
Australia,
New
Zealand,
North
America,
Europe,
South
America,
the
Middle
East
and
South
Africa.
Sun
World
is a
leading
innovator
in the
research,
production,
distribution
and
promotion
of
fresh
produce.
The
Company
maintains
integrated
agricultural
operations
throughout
central
and
southeastern
California.
#
# #
FOR
IMMEDIATE
RELEASE:
February
3,
2005
Sun
World
Appoints
Unifrutti
as
Grape
Marketer-Licensee;
Chilean
Fruit
Giant
Joins
Seven
Other
Distributors
Worldwide
Bakersfield,
CALIFORNIA
USA
–
Unifrutti
S.A.
of
Santiago,
Chile
has
been
appointed
a
licensed
marketer
of new
seedless
grapes
developed
by Sun
World
International,
Inc.
The
Chilean
firm’s
nomination
enables
it to
export
fruit
from
the
new
varieties
produced
by
licensed
Sun
World
producers
throughout
Chile,
Sun
World
Senior
Vice
President
David
Marguleas
announced
here
recently.
"We’re
pleased
to
welcome
Unifrutti,
one of
Chile’s
top
quality
fruit
producers
and
exporters,
as a
licensed
marketer
of our
new
grape
varieties,"
Marguleas
said.
"Their
strength
and
recognized
expertise
as a
diversified
Chilean
exporter
will
benefit
our
producer
licensees
and
complement
well
the
fine
work
being
done
by our
other
licensees
around
the
world,"
he
added.
In
addition
to
Unifrutti,
Chilean
exporters
Dole
Chile
S.A.
and
Frutera
Santa
Maria
S.A.,
Australian
marketers
Perfection
Fresh
Australia
(Pty)
Ltd.
and
Vine
Fresh
(Pty)
Ltd,
as
well
as
South
Africa’s
Capespan
(Pty)
Ltd.,
The
Grape
Co.
(Pty)
Ltd
and
Dole
South
Africa
(Pty)
Ltd.,
will
market
grapes
grown
by Sun
World
producers
under
a
managed
planting
system
in
each
of the
three
southern
hemisphere
countries.
Unifrutti’s
appointment
rounds
out
Sun
World’s
southern
hemisphere
grape
marketer
appointments,
all of
which
are
integral
to Sun
World’s
long-term
business
development
objectives,
Marguleas
said.
Additional
marketer
appointments
are
pending
elsewhere.
The
grapes
to be
marketed
include
a wide
range
of
white,
red
and
black
seedless
varieties
developed
at Sun
World’s
California-based
Research
&
Development
Center.
The
fruit
is
sold
under
private
trademarks
and
brands
such
as
MIDNIGHT
BEAUTY®,
COACHELLA
SEEDLESS®,
SABLE
SEEDLESS®
and
SOPHIA
SEEDLESS®.
These
products
join
Sun
World’s
flagship
Sugraone
variety
grape
that
is
marketed
by Sun
World
and
its
licensees
under
the
SUPERIOR
SEEDLESS®
trademark.
Sun
World
has
established
a
fruit
licensing
program
that
involves
more
than
1,000
producers
and
leading
marketing
companies
in
most
of the
world’s
major
fruit-growing
regions.
The
California
company’s
new
variety
development
work
focuses
on a
full
range
of
fresh
grapes
with
extraordinary
characteristics
such
as
enhanced
flavor,
distinctive
taste,
larger
berries
and
clusters,
earlier
and
later
ripening
times
and
availability,
and
increased
productivity.
The
Company
also
develops
new
plums,
peaches,
apricots
and
nectarines
for
its
own
production
and
for
other
growers
to
produce
under
license.
Similar
stonefruit
marketer
appointments
have
been
and
will
continue
to be
made
in
Chile,
Australia
and
South
Africa.
The
Company
also
plans
to
license
key
grape
and
stonefruit
marketers
for
each
of the
northern
hemisphere’s
major
fruit
regions.
Sun
World,
a
longstanding
U.S.-based
producer
and
marketer
of
fresh
fruit,
operates
one of
the
world’s
largest
table
grape
and
stonefruit
breeding
programs.
Since
its
inception
in the
mid-1970s,
the
Company’s
Research
&
Development
Center
has
released
more
than
60 new
varieties
with
improved
flavor,
size,
color,
shelf-life
and
extended
seasonality.
In
addition
to
production
on its
own
California
properties,
Sun
World
and/or
its
licensees
grow
these
proprietary
varieties
in
Australia,
New
Zealand,
North
America,
Europe,
South
America,
the
Middle
East
and
South
Africa.
Sun
World
is a
leading
innovator
in the
research,
production,
distribution
and
promotion
of
fresh
produce.
The
Company
maintains
integrated
agricultural
operations
throughout
central
and
southeastern
California.
More
information
about
Sun
World
is
available
at www.sun-world.com
and www.sunworldfruit.com.
#
# #
FOR
IMMEDIATE
RELEASE:
April
16,
2004
Sun
World
Releases
Two
New
Proprietary
Apricot
Varieties;
Expands
Branded
HONEYCOT®
Line
to Six
Weeks
BAKERSFIELD,
Calif.
–
Sun
World
International,
LLC.
next
month
will
launch
an
expanded
line
of
apricots
be
marketed
under
its
flagship HONEYCOT®
brand.
During
the
first
week
of May
and
continuing
through
the
month,
Sun
World
introduces
two
new
early-ripening
fresh
market
apricots.
The
new
varieties,
Suaprinine
and
Suapriten,
will
bear
the
HONEYCOT®
brand
and
stretch
the
availability
of the
Company’s
proprietary
apricots
to six
consecutive
weeks.
Commercial
fruit
production
of the
new
apricots
is
expected
in
early
May
from
Sun
World
orchards
in the
southern
San
Joaquin
Valley
of
California.
Licensed
producers
are
trialling
the
new
varieties
in
Europe,
Australia,
New
Zealand,
South
Africa
and
South
America
where
commercial
production
is
expected
within
the
coming
few
years.
Sun
World
fruit
researchers
over
the
past
decade
have
produced
an
array
of
fresh
apricots
with
unmatched
size
and
flavor.
All
four
varieties
--
Suapriseven,
Suaprieight,
Suaprinine
and
Suapriten
--
were
developed
in
California’s
early-ripening
southern
San
Joaquin
Valley
region
where
they
are
harvested
from
early
May
through
mid-June.
"These
superb
new
apricots
offer
supermarkets
and
consumers
a
consistent
line
of
flavorful
and
promotable
branded
fruit
over
an
extended
period,"
Senior
Vice
President
of
Licensing
&
Corporate
Development
David
Marguleas
said.
All
four
Sun
World
apricots
feature
smooth
orange
skin
with a
striking
red
blush
and
deep
orange,
juicy
flesh.
They
bear
fruit
with
similar
characteristics,
each
of
which
will
benefit
from
the
brand’s
broad
exposure
in key
U.S.,
European
and
Asian
markets
as
well
as the
popularity
of the
Suaprieight
variety.
It
will
also
give
the
consumer
an
interrupted
supply
of
quality
branded
apricots.
Since
its
inception
more
than
25
years
ago,
Sun
World
has
introduced
consumers
to
dozens
of new
produce
items
including
Red
Flame
Seedless
grapes,
seedless
watermelon
and
sweet
colored
peppers,
as
well
as
more
flavorful
grapes,
plums,
apricots,
peaches
and
nectarines.
The
new
line
of
apricots
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