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Sun World Successes

 

Since its inception more than 20 years ago, Sun World has developed or introduced more than 100 new fruit and vegetable varieties. In the late 1970s, it was the first to commercially produce and promote the now ubiquitous Red Flame Seedless grape from vineyards in the Coachella Valley.  In the 1980s, Sun World brought long-shelf-life vine-ripened tomatoes to American consumers and it was the first to produce and nationally distribute branded colored peppers and (SUN WORLD SEEDLESS®) seedless watermelon.


Colored / Branded Peppers


SUPERIOR SEEDLESS
SUPERIOR SEEDLESS

SUPERIOR SEEDLESS®

Sugraone (SUPERIOR SEEDLESS brand), a standard in the grape industry, is an early-ripening white seedless grape. Sugraone is marketed by Sun World and its licensees under the SUPERIOR SEEDLESS® brand and is produced on 15,000 acres on five continents. Licensed nurseries receive access to high-quality virus-tested plant material while licensed growers become part of a global network of Sun World producers, with access to Sun World's technical support program.

Sugraone Licensing


BLACK DIAMOND® brand plums have juicy red flesh and excellent sugar.  They are large, productive, consistent, and have outstanding eating quality. Suplumeleven, the original cultivar marketed under the BLACK DIAMOND brand, has been a standard for flavor in the plum industry for many years. Sun World continually develops new cultivars to extend this series so that growers can provide a seamless flow of unequaled quality all season long, and have an opportunity to extend promotional power.  For more information contact Sun World's Licensing Department.


HONEYCOT® brand apricots are regarded as the best early-season apricots available. They are developed in California's southern San Joaquin Valley especially for early-harvest districts, are self-fertile, and have outstanding eating quality. The HONEYCOT line was bred to ripen from the inside-out, so the fruit is firm and easy to handle, while interior quality is outstanding.  For more information contact Sun World's Licensing Department.


  AMBER CREST ® brand peaches provide growers with outstanding production and size.  They are developed in California's Southern San Joaquin Valley especially for early-harvest districts. They are large, firm, attractive and have not developed tips in years with low chill-accumulation.  With the AMBER CREST series, growers wanting to have a continuous supply of early-season peaches have an opportunity to grow a proven line. For more information contact Sun World's Licensing Department.


  Sugrathirteen (MIDNIGHT BEAUTY® brand) table grape, Sun World's newest success story, is a distinctive early-season black grape with better berry size, flavor and attractiveness than other early black grapes. The proprietary Sugrathirteen variety was developed by Sun World's Research and Development Department in Bakersfield, California and is produced under license in Australia, Chile, and South Africa, as well as on Sun World's own ranches in California.  For more information contact Sun World's Licensing Department.


 

For Licensing Questions Contact:

Senior V.P., Licensing & Corporate Development: David Marguleas 

Sun World International, LLC
Licensing Department 

52-200 Industrial Way
Coachella, California USA 92236
tel: 1.760.398.9300
fax:1.760.398.9413

 

Notice: Propagating materials for Sun World's proprietary varieties are only available under license to qualified nursery and producer organizations. These privately owned and protected materials are not available for sale. Variety performance will vary depending on region and cultural practices.

© 2008 Sun World International, LLC. Last update: 01/22/08