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Proprietary Product Development
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Since
its inception more than 20 years ago, Sun World has
developed or introduced more than 100 new fruit and vegetable
varieties. In the late 1970s, it was the first to
commercially produce and promote the now ubiquitous Red
Flame Seedless grape from vineyards in the Coachella
Valley.
In the 1980s, Sun World brought long-shelf-life vine-ripened tomatoes to American consumers and it
was the first to produce and nationally distribute branded
colored peppers and
(SUN WORLD SEEDLESS®) seedless watermelon.
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Colored / Branded Peppers |
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SUPERIOR SEEDLESS
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SUPERIOR
SEEDLESS®
Sugraone
(SUPERIOR SEEDLESS brand),
a standard in the
grape industry, is an early-ripening white seedless grape.
Sugraone is marketed by Sun World and its licensees under
the SUPERIOR SEEDLESS® brand and is produced
on 15,000 acres on five continents. Licensed nurseries
receive access to high-quality virus-tested plant
material while licensed growers become part of a global
network of Sun World producers, with access to
Sun World's technical support program.
Sugraone
Licensing
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BLACK
DIAMOND®
brand plums have juicy red flesh and excellent sugar. They are
large, productive, consistent, and have outstanding
eating quality. Suplumeleven, the original cultivar
marketed under the BLACK DIAMOND brand, has been a
standard for flavor in the plum industry for many years.
Sun World continually develops new cultivars to extend
this series so that growers can provide a seamless flow
of unequaled quality all season long, and have an
opportunity to extend promotional power. For more
information contact Sun World's
Licensing Department.
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HONEYCOT®
brand apricots are regarded as the best
early-season apricots available. They are developed in California's
southern San Joaquin Valley especially for early-harvest districts, are self-fertile,
and have outstanding eating quality. The HONEYCOT line was bred to ripen
from the inside-out, so the fruit is firm and easy to handle, while
interior quality is outstanding. For more information contact
Sun
World's Licensing Department.
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AMBER CREST ® brand
peaches
provide growers with outstanding production and size. They
are developed in California's Southern San Joaquin Valley
especially for early-harvest districts. They are large, firm,
attractive and have not developed tips in years with low
chill-accumulation. With the AMBER CREST series, growers
wanting to have a continuous supply of early-season peaches have
an opportunity to grow a proven line. For more information
contact Sun World's Licensing
Department.
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Sugrathirteen (MIDNIGHT
BEAUTY® brand)
table grape, Sun World's newest success story, is a distinctive
early-season black grape with better berry size, flavor and
attractiveness than other early black grapes. The proprietary
Sugrathirteen variety was developed by Sun World's Research and
Development Department in Bakersfield, California and is
produced under license in Australia, Chile, and South Africa, as
well as on Sun World's own ranches in California. For more information
contact Sun World's Licensing
Department.
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For Licensing Questions Contact:
Senior V.P., Licensing & Corporate Development: David
Marguleas
Sun
World International, LLC
Licensing Department
52-200 Industrial Way
Coachella, California USA 92236
tel: 1.760.398.9300
fax:1.760.398.9413
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Notice: Propagating materials for Sun
World's proprietary varieties are only available under license to
qualified nursery and producer organizations. These privately owned and
protected materials are not available for sale. Variety performance will
vary depending on region and cultural practices.
© 2008 Sun World
International, LLC. Last update:
01/22/08 |
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