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The Advantages of Growing a Series

(A line of similar cultivars marketed under a common brand name)

 

 Growing a Sun World stone fruit cultivar series makes sense.  While a single stone fruit cultivar may be harvested over a 10 day period, a series of similar cultivars ripening at 10-14 day intervals can extend sales throughout the season. Buyers have a consistent product that is always at its peak of freshness.  Growing a series also gives you an opportunity to 'Brand' a product by labeling. Other advantages include: 

  • Consistency: Growers know that all the cultivars have similar characteristics, have been tested in the same area together, and will be consistent from one season to the next. 

  • Brand Recognition: Producers can offer a fresh, branded product with name recognition throughout the season. Supermarket produce managers and customers get to know a branded product by name and know what to expect.

  • Extended Opportunities: Buyers appreciate having a consistent, fresh product over a prolonged time period.

  • Repeat Business: If the consumer likes a product, he/she can go back and find it 2 or 3 months later, just as fresh as it was the first time.

BLACK DIAMOND® Plums  l  Low Chill Series  l  HONEYCOT® Apricots

BLACK GIANT® Plums  l  AMBER CREST® Peaches


BLACK DIAMOND® brand plums have juicy red flesh and excellent sugar.  They are large, productive, consistent, and have outstanding eating quality. Suplumeleven, the original cultivar marketed under the BLACK DIAMOND brand, has been a standard for flavor in the plum industry for many years. Sun World continually develops new cultivars to extend this series so that growers can provide a seamless flow of unequaled quality all season long, and have an opportunity to extend promotional power.  For more information contact Sun World's Licensing Department.


HONEYCOT® brand apricots are regarded by many in the produce industry as the best early-season apricots available. HONEYCOT is a branded series of cultivars that ripen throughout the early season, providing a fresh branded premium apricot to buyers from early May until early July. They are developed in California's southern San Joaquin Valley especially for early-season conditions. HONEYCOT apricots stand out in the produce section; they are brighter and more attractive than other apricots, and have a hint of red blush. And HONEYCOT apricots have superior flavor for the early season because they are bred to ripen from the inside-out so the fruit is firm and easy to handle while interior quality is ripe, juicy and ready to eat.  For more information contact Sun World's Licensing Department.



 

 

 

 

BLACK GIANT ® plums are amber-fleshed black plums developed to be large, productive, consistent, and have outstanding eating quality. The BLACK GIANT line was developed especially for growers that want a product that packs-out in larger size categories than what is available with traditional varieties. Sun World researchers are continually developing new varieties to be marketed under the BLACK GIANT brand so that growers can provide a seamless flow of unequaled quality and have an opportunity to extend promotional power. For more information contact Sun World's Licensing Department.


 

  AMBER CREST ® brand peaches provide growers with outstanding production and size.  They are developed in California's Southern San Joaquin Valley especially for early-harvest districts. They are large, firm, attractive and have not developed tips in years with low chill-accumulation.  With the AMBER CREST series, growers wanting to have a continuous supply of early-season peaches have an opportunity to grow a proven line. For more information contact Sun World's Licensing Department.


Sun World's Low Chill varieties are a breakthrough in low chill fruit development. They thoroughly tested in the low chill Coachella Valley of California. Like other low chill regions, the Coachella Valley is an area where traditional stone fruit varieties cannot survive because winters are too warm for them to come out of dormancy. Sun World's low chill varieties are bred specifically for areas with warm winters.  These varieties offer growers an opportunity to harvest fruit very early, at a time when traditionally no similar stone fruit is available .  We are excited about new varieties under development; new plums, peaches, nectarines, and apricots are becoming available on a regular basis.  For more information contact Sun World's Licensing Department.


For Licensing Questions Contact:

Senior V.P., Licensing & Corporate Development: David Marguleas 

Sun World International, LLC
Licensing Department 

52-200 Industrial Way
Coachella, California USA 92236
tel: 1.760.398.9300
fax:1.760.398.9413

 

Notice: Propagating materials for Sun World's proprietary varieties are only available under license to qualified nursery and producer organizations. These privately owned and protected materials are not available for sale. Variety performance will vary depending on region and cultural practices.

© 2008 Sun World International, LLC. Last update: 01/22/08