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BACKGROUND:
Sun World International’s
Research and Development Center, located on 180
acres north
of Bakersfield, California, houses the world’s largest
table grape and stone fruit breeding program. The Center
develops new premium quality table grape and stone fruit
varieties for fresh market. New fruit varieties are under
development with objectives such as to ripen within premium
harvest windows, to have higher production, to have superior
juiciness and flavor, to have a cleaner brighter appearance and
finish, and to be able to be produced organically or with fewer
inputs. The Center, in operation since the late 1980's,
annually produces over 35,000 hybrid seedlings from its
controlled hybridization programs, and selects more than 300
potential new fruit varieties each year from those hybrid
populations. Sun World's laboratory facilities include one of
the world's most active embryo rescue labs, annually culturing
over 75,000 seedless table grape and stone fruit embryos, and a
state-of-the-art post harvest lab facility for analyzing fruit
quality and storage potential.
The Center is part of Sun
World's extensive Proprietary Products Development Division (PPD
Division) that includes a product licensing staff based in
Coachella California, and four international licensing offices
located in Chile, Italy, South Africa and Australia respectively.
The PPD Division coordinates patenting, licensing, and controlled
production of over 130 commercial and experimental Sun World fruit
varieties that are distributed to licensing partners in many of
the world's key fruit producing regions. Sun World's fruit
varieties are produced under license on over 4500 acres (1821 ha)
in California as well as over 18,000 acres (7300 ha)
internationally. Licensing relationships have been established in
the United States, Spain, Italy, France, South Africa, Namibia,
Chile, Israel, New Zealand and Australia. In these countries,
qualified nurseries and producers are licensed to propagate and
produce proprietary plum, peach, nectarine, apricot and table
grape cultivars.
Sun World's PPD Division
has
produced more than 60 patented commercial fruit varieties and holds
over 250 plant patents in one dozen countries around the world.
KEY STAFF/MANAGEMENT:
The Proprietary Products
Division is directed by Senior Vice President David Marguleas
with support from Staff Assistant Cathy Koob and Administrative
Services Coordinator Jesse Valcazar. Research and Development staff members include a team of
researchers as well as lab and field technicians. The R&D
Center is managed by Terry Bacon, who
oversees breeding of peaches, plums, nectarines and apricots,
Dr. Michael Striem, who manages table grape breeding, and Sharon
Rosenthal, manager of the laboratory facilities.
Sun World's Cultivar Development Specialist has
responsibilities for adapting new selections for commercial
production. Research Associates Larry Okumoto and Gary Lott
assist the Company’s breeders with crossing and general
horticulture management.
Internationally, Sun
World's PPD Division is supported by regional managers.
Johan Jooste is General Manager/Sun World-South Africa with
responsibilities for the African Continent,
Bob Wickson is Regional
Licensing Manager/Australasia with responsibilities for Australia
& New Zealand, Maurizio
Ventura manages all European variety development and
licensing activities, and Rafael Parada oversees all Chilean
licensing activities. Sun World also employ regional technical
consultants in key locations worldwide to provide technical
support to licensed growers.
KEY PRODUCTS:
Extraordinary, commercial fruit
introductions include a line of new premium apricots marketed
under the HONEYCOT® brand; the world famous SUPERIOR SEEDLESS®
brand grape; the MIDNIGHT BEAUTY® brand black seedless grape;
the early-ripening AMBER CREST® peach series and a series of
red-fleshed black plums marketed under the BLACK DIAMOND®
brand.
FACILITIES:
The Research and Development
Center is surrounded by a 180-acre experimental plot in which
tens of thousands of grape and stone fruit seedlings are grown
annually. The Center itself consists of a sample (tissue
culture) preparation room, an (embryo rescue and extraction)
transfer room, a (seedling cultivation) growth room, a post
harvest laboratory, and four
(climate controlled) greenhouses.
GENERAL BREEDING PROCEDURES:
For stone fruit and table grape
development, Sun World uses a highly efficient and successful
breeding method called recurrent selection. This involves
hybridizing different parents, each having some desired
characteristic and then growing their resulting offspring.
Typically not just one but several traits are needed to make a
successful new variety. In the recurrent selection procedure,
the best seedlings in each generation are crossed with one
another to produce the next generation, each of which should
produce an improvement over the previous generation. On the
average, it takes more than 10 years to develop the perfect
fruit.
AREAS OF FOCUS:
Table grapes: Sun World’s
table grape breeders work to develop varieties of all colors
which ripen in early and late season. The primary attributes the
Company strives to incorporate into new varieties are: improved
flavor, large berry size, firm flesh, seedlessness, uniform
berry size, good color and appearance, good stem structure,
optimum storage and shipping ability, improved cluster shape,
pest resistance and maturity within special market niches.
Stone fruit: Company
researchers and marketing specialists believe that the greatest
opportunities for improving existing tree fruit are with early-
and late-season varieties with improved flavor, size, color and
yield. The Center is currently developing new peach, plum,
apricot and nectarine varieties with enhanced flavor and
unusually high amounts of natural sugar as well as extended peak
season maturity. As a means of further extending fruit
seasonality and producing fruit in non-traditional growing
regions, it is also developing early-maturing, high-quality
fruit, which is specifically adapted to low chill areas such as
California’s Coachella Valley.
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