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New Marketer Appointments |
New Sun World
grape varieties
could soon be
available from
Spain and Brazil,
the
California-based
produce company
announced during
the recent Fruit Logistica
convention here.
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Christophe Fontaine,
Katope Brazil with David
Marguleas |
Sun World
International, LLC
has appointed Katope Brazil Ltda
(Salvador, Brazil)
and El Ciruelo S.L.
(Murcia, Spain) to
market its new
grape varieties,
Senior Vice
President David
Marguleas said.
The two companies
join more than 20
other commercial
marketing firms
that are licensed
to distribute Sun
World-bred
seedless grapes
and stonefruit
from producers in
10 countries.
Principals of El
Ciruelo and Katope
joined more than
20 other Sun World
licensees at Fruit
Logistica for its
annual marketer
dinner February 7,
2008 at which the
announcements were
made.
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Rory Antrobus, Green
Marketing
with David Marguleas and
Johan Jooste |
Sun World also
recently appointed
Green Marketing
International
(Pty) Ltd. (Paarl,
South Africa) and
Exportadora
Subsole S.A.
(Santiago, Chile)
as new grape
marketers in South
Africa and Chile,
respectively.
Tuniche Fruits
(Santiago, Chile)
also received a
license to
distribute Sun
World stonefruit
from Chile.
“The appointment
of these excellent
companies moves us
and our supply
partners closer to
satisfying the
global, year round
demand for Sun
World varieties in
Europe, the United
Kingdom, Asia and
North America,”
Marguleas said.
“El Ciruelo is one
of Europe’s
largest and most
respected seedless
grape suppliers
and Katope Brazil
offers a strategic
supply capability
from some of
Brazil’s finest
producers,” he
said. “Subsole,
Green Marketing
and Tuniche are
category leaders
within the Chilean
and South African
industries and add
significant value
to Sun World’s
growing
international
supply platform.”
In addition to the
new appointments
of Katope, El
Ciruelo, Green
Marketing and
Subsole, Sun World
has previously
licensed grape
marketers in Chile
(Dole Chile S.A.,
Unifrutti Traders
Ltda., and Frutera
Santa Maria S.A.);
in Australia
(Perfection Fresh
Australia (Pty)
Ltd. and Growers
Choice/Costa
Exchange); in
South Africa
(Capespan (Pty)
Ltd., The Grape
Co. (Pty) Ltd. and
Dole South Africa
(Pty) Ltd.), in
Israel (TALI
Grapes); and in
Italy (Peviani
Spa, Apofruit
Italia and DiDonna
Trade S.r.l.).
These 16 grape
licensees will
market grapes
grown by Sun World
producers under a
managed planting
system in seven
grape growing
countries.
With regards to
stonefruit, Tuniche joins
licensed
stonefruit
marketers in Chile
(Dole Chile S.A.
and Gesex S.A.);
in Australia
(Panda
Ranch/Holman Fresh
and Montague
Fresh); in New
Zealand (Fresh NZ
2000 and Yummy
Fruit Co.); in
South Africa
(Green Marketing
and Capespan); in
Spain (Frunexa)
and, in Italy (Apofruit
Italia). These 11
stonefruit
marketers
distribute plums,
apricots, peaches
and nectarines
grown by Sun World
producers under a
managed planting
system in six
stonefruit growing
countries.
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2007 Stone Fruit
Highlights,
3: Mid-to-Late Season |
|
Suplumthirtyfour
RED GIANT® |
|
-Terry
Bacon,
Sun World Stone Fruit
Breeder
We have been presenting 2007
stone fruit breeding program
highlights in three
parts,
1. Low Chill Program;
2. Early-Season Varieties;
and 3. Mid and Late-Season
Varieties. Each variety
mentioned is linked to
a 2007 fruit trial (in
parentheses) so that you can
view more information and
evaluations of the variety.
Midseason Plums
In 2007 we
were evaluating several new
plums in our commercial test
blocks for the first
time and PL453RB (Jul
11) was one of those new
varieties. PL453RB is a in
the same window with
Suplumeleven (June 26-July
10) and has bright red flesh
and high sugar (20 brix).
Additionally this year we
planted a semi-commercial
test.
There are several
yellow plums in the
mid-to-late window.
Suplumthirtyone (Jul
11) has performed
reliably now for 10 seasons
with good production, size
and flavor and provides a
unique alternative to
mid-season red and black
plums.
PL454YY (Jul
11,
Aug 8), going into
commercial test this year,
is a new yellow plum in the
same window that has a more
round shape than
Suplumthirtyone and an
interesting tropical aroma
with 20 brix.
Late Plums
The late season is a
window that holds much
promise for new
varieties and there are
several in the program that
we are excited about.
Suplumthirtysix (Aug
15,
Sep 25), our 'Apple
Plum' continues to be a
product that visitors
remember and ask about.
Suplumthirtysix is a
reliable cropper with unique
flavor and crisp-juicy
texture. In 2007 Sun World
planted it's first
commercial planting of
Suplumthirtysix.
There are several new
plums in the
pipeline at Sun World.
PL624YY (Aug
15) is a late season
yellow plum that follows
Suplumthirtyone and PL454YY
nicely, harvesting from mid
August through mid September
in Bakersfield. We have been
happy with PL624YY
production, size and flavor
(20+ brix) now for three
seasons and in 2007 we
grafted it into our
commercial test block.
PL186YB (Aug
29,
Sept 25) has been
performing well in the
program since 2002 but has
only started to gain
attention since 2006, as
growers started to stronger
interest in the late season.
PL186YY is similar to the
earlier PL264YB (Jun
27), with a deep
yellow-orange melon-like
flesh and high sugar (23
brix), and both are now in
commercial test.
PL893YB (Oct
10) was a new selection
in 2007 but stood out in
several ways to make it
worth mentioning. PL893YB
ripens in the fall and has
an unusually clean-bright
finish for the season. Size
(68mm) and flavor (19 brix)
were also outstanding
compared to many fall season
varieties.
Suplumthirtyfour (Oct
10) performed well in
commercial production in
2007 and provided an
attractive, quality product
for the fall season with
good size (65mm) and flavor.