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-Mike
Aiton, Senior V.P., Sun
World Sales and Marketing
 Whether
you are a grower, a
marketer, or a buyer,
there is nothing quite
like the excitement which
surrounds the start of any
new season. Optimism
reigns, people are upbeat
and excited and all signs
points to “our best year
ever”. From the sales
perspective, it is always
more fun when the incoming
calls outnumber the
outgoing calls, but both
scenarios bring their
share of headaches and
problems. In a very few
days the situation changes
dramatically and quickly
as the supply-demand
pendulum swings back in
favor of the buyer. It
appears as if there will
be plenty of everything in
the season that lies
ahead.
At Sun World, our
early season offerings
of HONEYCOT®
apricots,
AMBER CREST®
peaches ,
BLACK DIAMOND®
plums and
MIDNIGHT BEAUTY® and
SUPERIOR SEEDLESS® grapes enable us
get front and center with
our customers right out of
the gate. Our ability to
supply our customers with
early season fruit, when
they are keen to be first
in the market with new
crops of the season, pay
us residual benefits
throughout the season. We
are able to open a
dialogue with key
customers well in advance
of many of our competitors
which enable to continue
as a supplier throughout
the season. Additionally,
the satisfaction level
with our products by our
receivers is very high,
the great size, color and
flavor of our early season
varieties gets the season
started in a very positive
way.
As buyers around the
world keep working
to shorten their list of
suppliers, having these
critical early season
offerings will help keep
us, and you,
on that
list.
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Sun World Names Three
New Stone Fruit
Marketer-Licensees |
Sun World
has
named three
distributors
as licensed marketers
of its new stone fruit
lines. The
appointments include
South Africa’s
Capespan Exports (Pty)
Ltd and Green
Marketing
International (Pty)
Ltd, as well as
Chile’s Gesex S.A.
"The appointments
enable the firms to
export fruit from the
new plum, apricot,
peach and nectarine
varieties grown by
licensed Sun World
producers", Sun World
Senior Vice President
David Marguleas
announced recently.
“These three
international fruit
companies
bring broad
distribution strength,
solid supply
relationships and rich
marketing expertise to
our expanding
international licensee
network,” Marguleas
said. The three new
appointments round out
Sun World’s southern
hemisphere stone fruit
marketer licensing
structure, whereby
fruit from producers
in Australia, Chile,
South Africa and New
Zealand will now be
handled by two
companies from each
country.
The new stone fruit
licensees join
Chilean exporter Dole
Chile S.A., Australian
marketers Montague
Fresh and Panda Ranch
Marketing Pty Ltd, as
well as New Zealand
marketers Yummy Fruit
Co. and Fresh NZ 2000
Ltd. The eight
marketer licensees
will distribute
stone fruit grown by
Sun World producers
under a managed
planting system in
each of the three
southern hemisphere
countries.
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Sun World Seasonal
Shots, 2005 |
You can now
view all of the month of
May in the
Seasonal Shots area of
sunworldfruit.com.
Seasonal Shots was
developed to provide
current season field
photos and information
about Sun World cultivars
for Sun World Fruit
Alliance members
throughout the world.
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2005 HONEYCOT®
Season Report |
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Suaprinine, May 6-12 |
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Suapriten, May 13-19 |
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Suapriseven, May 17-23 |
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Suaprieight, May 28-June
6 |
This Spring,
California’s San
Joaquin Valley stone
fruit growers
had reason for
concern, knowing that
the 2005 season was
starting out as the
wettest in many years,
and that a wet spring
usually means
russeting and cracking
problems on cherries,
apricots, nectarines
and plums. As
expected, the season
thus far has been
marked by high levels
of crop loss due to
russeting and cracks.
“There’s nothing you
can do except hunker
down and hope for the
best”, remarked Sun
World Stone Fruit
Breeder, Terry Bacon,
“Some cherry growers
were flying
helicopters to dry the
fruit, but in the end
the rains were too
much”.
The arid
Bakersfield area had
28 days of rainfall
between full bloom and
the ripening of the
earliest apricots. “We
saw 25-40% cracks and
other defects on
area Poppy, Robada and
Lorna apricots this
year” said Bacon, “while
the
HONEYCOT®
cultivars
(Suaprinine,
Suapriseven and
Suaprieight)
experienced negligible
losses and Suapriten,
a little more with
about 2% loss due to
cracking".
The most
striking visual
difference this year
between the four
cultivars in the
HONEYCOT series and
other commercial
apricots was the high
level of blush that
developed on the
HONEYCOT cultivars,
which was enhanced by
the cooler-than-normal
temperatures this
spring. Other early
apricots like Poppy,
Castlebrite and Lorna
are straw-colored.
“The HONEYCOT apricots
really stand out on
the shelf and that’s
what we want. Shoppers
are really turned-off
by poor flavor of
other early-season
apricots and it helps
to have something that
differentiates your
product in the
marketplace," Bacon
said.
See more detail
about the HONEYCOT
apricots in
the
Products and Services
area of
sunworldfruit.com and
view current season
photos and information
in the
Seasonal Shots
area of the website. |
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Suplumeleven Storage Study Report Now Available |
The respected
South African fruit
technology company,
ExperiCo has released
the results of a
2-year study on Sun
World’s Suplumeleven
plum (BLACK DIAMOND
brand) to determine
optimum harvest
maturity and cold
storage protocol under
South African
conditions. The
study, conducted
during the 2004 and
2005 seasons, also
reported on which post
harvest protocol best
provided an optimal
balance between flesh
color, taste, harvest
maturity and
storability. The
report was developed
for South African
conditions but will be
of interest to anyone
exporting Suplumeleven
where storage protocol
is important.
The complete
report is available
to Sun World Fruit
Alliance members in
the
Products and Services
area (under 'Technical
Assistance') of
sunworldfruit.com. |
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