Fresh News From Sun World, February 2005

   ...for grower-marketer members of the Sun World Fruit Alliance

FEATURES

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Report from South Africa

 

Sun World Cultivar Development Specialist Guy McGhie returned from visiting Sun World plantings in South Africa in January where he traveled with Sun World's Johan Jooste and with Sun World consultant Hovav Wexler. Below is his report:

Traveling with Johan Jooste, a great host and guide, we drove extensively through some of the most picturesque growing regions in South Africa. Hovav Weksler joined us for our visits to growers in the Hex River and surrounding areas. We visited more than 30 growers, and evaluated up to 80 different vineyards and orchards.

Table Grapes

 Sugrathirteen (MIDNIGHT BEAUTY®) in the Orange River District had set very well: Growers had experimented with girdling at bloom and tipping of the clusters and shoots; however, due in part to a long cool spring, berry size was not optimal. As most of the vineyards are now large enough to girdle for size, I am optimistic that growers will achieve good set and berry size, weather permitting. In the Hex River region, growers still experienced shatter from over vigorous growth, though to a lesser degree than last year. It was heartening to see that some growers were able to achieve an excellent crop; I believe that growers have the potential to produce yields and quality that will soon surpass what is achieved at Sun World.

 

Anthony Hill in the Hex River region worked his magic with Sugrasixteen (SABLE SEEDLESS®) and was able to acquire good size, as shown in the photograph on the left. Yet again, Sugratwelve (COACHELLA SEEDLESS®) was harvested 4-10 days ahead of Sugraone (SUPERIOR SEEDLESS®): With some new GA trials we should be able to get the extended berry as experienced in Coachella, CA.

Stone Fruit

Pictures below are of Suapriseven (HONEYCOT brand) from 36 days in storage: It was well received in the market and has great possibilities. The bottom photo illustrates Suplumeleven (BLACK DIAMOND brand) picked in the P.A.Hamlet area. It achieved excellent size, and had colored very well by the time it reached the UK market.

 

Suapriseven after 36 days storage

 

Suplumeleven about ready for harvest

 

Already out of  quarantine in South Aftica are some late white seedless grape varieties that we are running trials on this year and very exciting aromatic plums, both promise to do well.


SUPERIOR SEEDLESS® Trademark Registration Granted in Europe 

 

The European community has granted Sun World a trademark registration for its SUPERIOR SEEDLESS® brand name.  The SUPERIOR SEEDLESS® trademark was registered on December 6, 2004 and gives Sun World and its licensees the exclusive right to use the trademark on fruit marketed in and to all European Community countries.

According to Sun World Senior Vice President David Marguleas, “the Sugraone variety and SUPERIOR SEEDLESS brand holds particular value in the important seedless grapes consuming markets of the United Kingdom, Germany and Scandinavia, where fruit is sold year-round from within and outside of Europe.”

Sun World owns SUPERIOR SEEDLESS trademark registrations in the United States and 24 other countries.


 

Black Diamond Capital Management, LLC Completes Purchase of Sun World International, Inc.

 

Black Diamond Capital Management, LLC., a leading privately-held alternative asset management firm with approximately $6 billion under management, announced that Sun World International, LLC, a limited liability company 100 percent-owned by entities managed by Black Diamond, has acquired substantially all of the assets of Sun World International, Inc.  Going forward, the company will do business under the name of Sun World International, LLC.

"We are excited about Sun World's long-term value potential as a leading agricultural producer and are committed to enhancing its growth and profitability," stated Christopher Kipley, a Partner at Black Diamond.  "We intend to build upon Sun World's core strengths and its excellent organization so that the company will be able to continue to serve the needs of its customers."  

The acquisition is also good news for Sun World’s vendors and suppliers as the company will now have a stronger balance sheet and significant cash resources. Mr. Kipley added,  "We believe Sun World has a promising future and look forward to working with them to develop Sun World to its fullest potential.”

 


New Sun World Cultivar Information on
sunworldfruit.com

 

If you haven’t checked the Products and Services area of sunworldfruit.com lately, look and see what’s new for 2005. This section is password protected and only for grower-marketer members of the Sun World Fruit Alliance, so if you have forgotten your user name or password, email us with your name and we will send a reminder.

Cultivar Information in Products and Services has been updated for 2005 with new ripening tables and cultivar information, as well as several new cultivars added to the Sun World lineup. There are now handy 'printer-friendly' pdf versions of all the cultivar information, as well as a pdf version of the entire Sun World Cultivars Catalogue. Sun World's Terry Bacon commented on the website changes, "People like to print a catalogue each year and having it in pdf format, they get the catalogue that is exactly as it should appear.  With a web page format, you may have a picture or a sentence cut-off in the middle and it is confusing. Licensees have asked how they can print cultivar information of just the BLACK DIAMOND® plum series or the BLACK GIANT® series, so we added that in pdf format as well. And growers have requested a more detailed description of the plum and apricot tree growth habits, so we have added that to the information tables. "

New Table Grapes:

Sugrathirtytwo (breeder number 94014-141-398) is a new red grape for the early season that has been productive, large, and develops red color more uniformly in the heat of California’s San Joaquin Valley than older red grape cultivars like Flame and Crimson. Sugrathirtytwo has tested well against other commercial red table grape cultivars, and has been a favorite of visitors to Sun World R&D, however if you visited us over the past few years, you probably know it by it’s breeder number.

Sugrathirtyone (breeder number 99080-126-251) is a new fall-season white grape with the berry shape and color reminiscent of the popular Sugraone (SUPERIOR SEEDLESS®)  cultivar.  Sugrathirtyone is highly productive, large and is considered to be ‘grower friendly’ because it is spur-pruned.  The addition of Sugrathirtyone to the Sun World lineup offers licensees a high quality fall-season white grape that will be fresher-looking on the store shelves than grapes that have been in storage.

New Plums

Suplumthirtysix (breeder number 96P031-003-101) is a new Angeleno season plum more commonly known as 'The Apple Plum' to licensees who have visited Sun World R&D. "It is the most unique and memorable plum you'll ever taste", Bacon said, adding "it is crisp, and juicy, and has an undeniable apple-like flavor and aroma". Suplumthirtysix fruit is also large and the tree is highly productive.

 

96P024-003-430 is a new late plum cultivar comprising the BLACK DIAMOND line that is harvested four weeks later than the popular original BLACK DIAMOND, Suplumeleven cultivar. The '430' is attractive on the outside, with a smooth full-black finish with few defects, and beautiful ‘watermelon-red’ flesh inside. 430 has outstanding flavor, with 18-19 brix sugar and juicy, slightly aromatic flesh.