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Bakersfield Staff
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  Sun
World International licenses over 15,000 acres of fruit
production on five continents worldwide, but
our people make us what we are.
Product
development and worldwide licensing requires the efforts and abilities
of many like-minded individuals working together. David Marguleas (Senior
V.P., Licensing and Corporate Development)
leads the team and directs world-wide
licensing for Sun World
proprietary fruit cultivars.
The Research and
Product Development staff (pictured) is based in Bakersfield
California, and is co-directed by
Michael Striem (grape breeder), and
Terry Bacon
(stone fruit breeder). The staff includes:
Sharon Rosenthal
(laboratory manager),
Guy McGhie (Cultivar Development Specialist), who
coordinates commercial introduction of new varieties, Larry Okumoto (orchard and
greenhouse manager), Gary Lott (vineyard
manager) and Aldercy Cendana (Intellectual Property
Supervisor). We
are also very fortunate to have permanent field staff who have
been with us many years and are very experienced.
In the licensing division,
Andrew
Mansour (international licensing
manager) assists with managing the licensing program.
Internationally, Sun World R&D/Licensing is supported by
regional managers. Johan Jooste
is General Manager/Sun World-South Africa with responsibilities
for the African Continent, and
Bob Wickson is
Regional Licensing Manager/Australasia with responsibilities for
Australia & New Zealand. We also
employ
regional technical consultants in key locations worldwide to
provide technical support to licensed growers.
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Sun
World's Research & Development Center,
located near Bakersfield, California, houses one of the world's largest table
grape and stone fruit breeding programs. The center is surrounded by a
180 acre (75 hectares) experimental farm on which tens of thousands of grape and stone
fruit seedlings are planted annually.
-Fruit Breeding:One-in-a-million
Additionally,
Sun World low chill stone fruit breeding program is located in the
Coachella Valley of southern California. The Coachella Valley,
like other low chill regions, is
an area where traditional stone fruit trees can not survive
because winters are too warm for them to come out of dormancy.
-Sun
World Low Chill Breeding Program
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Endless rows of hybrid seedlings
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-Contact information
and map
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Seedless table grape embryos
are immature and microscopic in size when extracted for
germination.
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The
R&D Center houses an advanced Embryo Rescue Laboratory. Early-ripening stone fruit
varieties, and all seedless grape varieties have small
immature embryos that must be cultured individually in test
tubes in order to produce a hybrid seedling. The lab, directed
by Sharon Rosenthal, includes a tissue
culture preparation room, an embryo rescue and extraction room, a
seedling growth room and four climate-controlled greenhouses.
-More about
embryo rescue |
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Sun
World's R&D Center also features a well-equipped Post
Harvest Laboratory,
where Sun World varieties and selections are carefully
evaluated, alongside standard varieties, for internal quality,
flavor,
and storability. Dr. Carlos Crisosto,
University of California Post Harvest Specialist, assisted in
development of this lab and its operating protocols. Fruit size, firmness,
sugar, acidity, juiciness, and storability are tested.
-How
We Sense Flavor
-Internal
Quality and Storage Potential
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Equipment in Sun World's Post Harvest
Lab helps to automate gathering of sugar, acidity, firmness,
and other internal qualities associated with flavor and
storability. |
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Three
examples of Sun World success stories, The BLACK DIAMOND®
plum (Suplumeleven), HONEYCOT® apricot (Suapriseven),
and the MIDNIGHT BEAUTY® (Sugrathirteen) seedless table grape
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Sun
World's efforts have resulted in spectacular products
that set the standard for production and quality in the fruit
industry. Sun World has developed or introduced more than
100 commercial patented varieties. Sun
World table grapes, peaches, plums, nectarines, and apricots
are grown commercially or in trials under license by growers
on over 15,000 acres on five continents.
Also,
by
building a network of like-minded nurseries, growers and
marketers our Licensing staff
coordinates distribution of Sun World varieties so that
quality remains high, production is limited, and FOB prices
remain strong.
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Becoming a part of the Sun
World Fruit Alliance has advantages.
Contact Sun World's Licensing
Department for more information. |
The
purpose of the Sun
World Fruit Alliance:
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to
develop unique premium fruit varieties with production and
quality that adds value to the products and maximizes the
marketing potential for growers and marketers.
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to
provide exclusive access to our products for our
grower-clients in order to manage production levels and preserve
the value of the products.
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to
provide marketing and technical assistance worldwide to
growers so that they can deliver the highest quality
product.
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to
create a forum for like-minded nurseries, producers and
exporters to share production and marketing information
about Sun World deciduous fruit for the benefit of all.
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Para Preguntas Sobre Licencias:
Contacte: David Marguleas
Sun
World International, LLC
Departamento de Licencias
52-200 Industrial Way
Coachella, California USA 92236
tel: 1.760.398.9300
fax:1.760.398.9413
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