5-a-Day Promotion

The National Academy of Sciences, the U.S. Department of Agriculture and U.S. Department of Health and Human Sciences have determined that a minimum of 5 servings of fruits and vegetables per day are needed to maintain good health. With this in mind, Sun World became a founding sponsor of the national 5-a-Day Program, a partnership effort by the produce industry’s Produce for Better Health Foundation and the National Cancer Institute. Sun World, along with many retail supermarket, restaurant and agricultural companies across the United States, continues to promote and participate in the 5-a-Day program.

BLACK DIAMOND^® brand plum - Antioxidant power -The Produce for Better Health Foundation, in collaboration with the USDA, has released their report of a project to assay a broad range of food products for antioxidants and other phytonutrient compounds. Their goal was to develop the most comprehensive standardized phytonutrient database to date. BLACK DIAMOND^® plums not only beat out other plums in the study, but with a total ORAC value of 7581, they were 15.7% higher than Blueberries with regard to antioxidant capacity.